Coast Icon: Alex in colour

Fashion influencer Alex Serruys (aka @alexincolour) has curated our latest edit! Living up to her name, Alex’s edit celebrates all things colour. From day-glo dresses to pretty pastel prints, colour yourself happy with Alex’s bright and beautiful picks.

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    Green Self Belt Blocked Maxi Dress
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Coast Icon: Alex in colour

How would you describe your style?

Colourful, fun and comfortable – always comfortable!

What's your favourite piece in the edit?

It has to be the square-neck mini dress, I think it's the perfect transitional piece for date nights or wedding invites coming.

If you could only wear one colour for the rest of your life, which colour would you choose and why?

That's the toughest question I've ever been asked… I’d go with green because it's a positive, happy colour. I feel like colours provoke something in everyone and we will all be drawn to a colour for a feeling that it creates!

How does our Long Sleeve Tiered Printed Dress make you feel?

That one makes me feel like a princess with the figure-loving ruffles and striking colours. It's a gorgeous fit and style, especially if you're tall like me! You can also dress it up or down, in trainers or heels, day or night, the perfect wardrobe staple.

What colours are you loving for autumn/winter?

Lilacs, purples and golden yellows. They're warm together and compliment everyone's skin tone too.

How would you style our Satin Cowl Neck Midi Dress from day to night?

This is the perfect day-to-night dress. Styled with Docs, slingbacks or even a chunky heel, this dress has the versatility to carry off both vibes which is why I chose it in my edit. You can't go wrong with a dress that works with what mood you're in, flats or heels… Your choice and the dress will follow your lead!