A colour-enhancing formulation, not only designed with but used by salon professionals. Delivering salon results and salon experience at home. The bed head colour care range, with a colour protection system, has been tailored by professionals to care for and revive chemically treated hair and enhance colour vibrancy. The sulphate-free serial blonde purple toning shampoo provides amazing colour care benefits and cancels out those unwanted brassy tones. This purple shampoo is powered by purple toners to help remove yellow tones, amplify cool tones and brighten blonde hair. The violet shampoo also adds shine to dull hair for vibrant blonde hair! Formulated with purple toning pigment to neutralise brassy and yellow tones in blonde hair and increase cool tones, dimethiconol that adds shine to brittle, dull blonde hair, rice germ oil that is packed full of vitamins and known to promote hydration, and hydrolysed pearl that is known to renew and tone. price per ml £0.03165

Ingredients: water (aqua/eau), sodium cocoyl isethionate, sodium lauryl sulfoacetate, cocamidopropyl betaine, glycol distearate, sodium chloride, glycerin, nonfat dry milk (sine adipe lac/poudre de lait écrémé), phenoxyethanol, fragrance (parfum), oryza sativa (rice) bran extract, oryza sativa (rice) germ oil, hydrolyzed pearl, carbomer, coconut acid, sodium isethionate, dimethiconol, polyquaternium-10, ppg-9, laureth-4, disodium edta, tea-dodecylbenzenesulfonate, amodimethicone, laureth-23, sodium benzoate, lactic acid, citric acid, peg-45m, magnesium nitrate, cetrimonium chloride, isopropyl alcohol, sodium acetate, trideceth-12, potassium chloride, silica, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, butylphenyl methylpropional, hexyl cinnamal, linalool, ext. Violet 2 (ci 60730), mica (ci 77019), titanium dioxide (ci 77891).• how to use: apply to damp hair •size: 600 ml. • dimensions: 27x22x22 cm.

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